MIGUEL COSTA

5 Dirty, Effective Ways of Writing Ads and Sales copy

There are a few basic principles that apply when it comes to marketing on any level. We’ve already gone over a few of them, such as identifying your market, and finding ways to give them what they want. Those are good tips, but the big names are relying on a dirty little secret: Human Emotion. Everyone has this in common, we all have emotions, and we can all by filled with them, or drained of them. There are 5 very marketable human emotions, and I’ll show you how to appeal to all of them, and give you examples.

Hope: Hope is the most commonly marketed human emotion. People get depressed easily, often due to financial or health issues. What better way to get their attention than to promise wealth, all from the comfort of their own home?

Don’t just offer people