MIGUEL COSTA

Interview with the creators of PPC BULLY – Part I

My name is Miguel Costa and in the next lines i’ll interview Emil Paz and Yefi Gureni that are the creators of “PPC Bully” that is the ultimate tool to manage and laser target all your PPC campaigns. I hope you enjoy to know better who are the guys behind “PPC Bully”.

Miguel Costa: Can you talk a little bit about yourself, your origins, your passions and your tastes (books, writers, magazines, hobbies, sports – how does it go with your golf learning (this one is for Emil), your country, etc)?

Yefi Gureni: My name is Yefi Gureni, I’m 36 years old, father to Amit. My big passion is interaction with people… other way of thinking… other experience… other dreams…

Emil Paz: My name is Emil Paz, I’m 37 years old, happily married to Tali and father to Adi, Itay and Libi. I Love meeting new people around the world, my hobbies are diving and traveling. I like taking new adventures and my dream is to go on a yacht with my family for a year around the world! We are from Israel and there is quite a lot of action in our country.

Emil Yefi

Miguel: If you can go back do you will choose the same path for your life/profession/personal-projects or you’ll be taking a total different direction?

Yefi: I never look back… try to learn from my past experience… and live the day…

Emil: I guess I would, I’d probably escape the “Rat Race” earlier. Still, I’m very happy with all the way I’ve gone through. My life journey was Awesome so far and I always enjoy my days and live the moment.


Miguel: What is the thing or achievement that you’re most proud until today?

Yefi: My daughter Amit… My Family and My Friends.

Emil: Obviously my family and friends, PPC Bully is absolutely one of the top achievements  I’m proud of  till now.


Miguel: What is the country/place/cultur or thing you would like to visit or do that you didn’t yet?

Yefi: I want to visit in India… Fascinating culture… In the past, I used to paint and play guitar and I want (and will) get back to these…

Emil: Japan, is probably the fascinating place I wanna be in and actually scheduled to be in next year .


Miguel: Well, now lets talk about business, can you give me quick insight of your entrepreneurial journey?

Yefi: I’m software engineer…. in the last 10 years I’ve hold different managerial positions. In my last position I was development manager at SAP Lab Israel. I was involved in some innovative projects and had the chance to influence millions of SAP users. About 2 years ago Emil, my friend from the college days, exposed me to the Internet Marketing world and together we create “PPC Bully”.

Emil: I’m and Industrial Engineer and hold an MBA, I was in several INTEL Corp positions during the years and was promoted to senior positions, my last one was a senior Finance manager. About 3 years ago I found IM and started my journey in this fascinating world, after spending $10K in PPC and making only $200 I realized (the hard way obviously ) that there is a need of smarter tactics and technologies to make it online. That was when we created PPCBully alpha platform for ourselves (with Yefi and Pavel) the success rate change immediately!!! instead of having 5%-10% success rate we moved to 90%-95% success rate on each new PPC campaign! Finally we were making it great with PPC, after a year we decided it’s time to share our secret tool with others and that was when we created “PPC Bully” for the public.

Yefi Emil Pavel

Miguel: I know that the “PPC Bully” is the pupil of your eyes at the moment, please lets us know how this project was born and develop to what it is now?

Yefi: “PPC Bully” was born 2 years ago as a private competitive inelegance tool for our own use. A year ago we have decided to make it public and let other people enjoy our technology.

Miguel: What’s your vision of the near futur of this awesome product “PPC Bully” and how do you think the IM market will evolve?

Yefi: We have clear vision… but we don’t want to expose all of it… I promise you… we’ll surprise the IM world with our innovative ideas and technology. Saying that… In few weeks we are Launching “PPC Bully 2.0″ that is all about millions of great keywords with a ready to use data, crawled several times a day in UK and US.

Miguel: Thank you EMIL and YEFI for let us know you a little bit better and I just can’t wait till your next launch of “PPC Bully 2.0″ I’m quite sure you have pretty nice and more advanced surprises for the users on this new version and so we’ll be talking again very soon!…

In the meanwhile keep your eyes peeled for more news until the Pre-Launch on the May 19th.