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Posts Tagged ‘link building’

Marketers Love Making These Linking Building Blunders

May 31st, 2010
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Building links is a critical part of SEO if you want to get your sites ranked well. Still though, that’s no reason so rush out and find them from just any source. Link building if done the wrong way can turn out to be expensive, both in terms of money and time. The best approach to building links is ethically and correctly. You may think link building shortcuts are worth it, but if your site is banned from the search engines all your time and work will be wasted. In the past few years, the whole link building process has gone through a makeover. Link building has not gotten easier but rather harder. It’s just that Google has gotten tougher on marketers who try to cheat their system. Of course lots of black hat marketers still use techniques such as link/comment spamming and other methods. Proper backlinking takes time, and this is can lead to marketers making mistakes that result in penalties on their sites.

Ok, first mistake on the list is using a backlink from a web property with a bad reputation in the search engines. When you link to sites that are known for having a poor reputation, it can gravely hurt your website rankings. Linking with these sites associates you with them, and you’ll be telling Google’s software that think it’s a good site. But they won’t agree with you, and they’ll penalize you for it.

That’s why it’s smart to check on each site’s reputation before linking to them. And if you are offered money to provide a backlink to a site with a shady reputation – don’t do it because you’ll only be inviting penalties for your site. You can prevent issues down the road by staying clear of these websites.

Failing to use the ALT tags in images is a very common mistake. You should always use your relevant keywords in image link ALT text.

The backlinking aspect has both known and unknown considerations. Violating these rules, even innocently, will cause penalties and additional problems. A good way to make sure you’re not falling into any trap is to keep yourself updated with the latest info on link building. Doing so will keep you ahead of others and prevent costly mistakes. Avoiding these mistakes will make linking a better experience and get you higher positions.

Tips Marketing
CPA Marketing
SEnuke


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19 Link Building Methods

March 7th, 2010
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1. Contact the websites you are at present linked to, to optimize the links. Ask them to modify the “click here” to another anchor text containing important keywords since the anchor text gives encouragement to people to click the ad.  
2. Make use of Web 2.0 Keyword Finder to discover Web 2.0 properties where you can add your links.
3. Monitor the web sites 404 statistics. Keep track of the links that are old or misspelled URLs. Google has a great tool for tracking URLs and links.
4. Create a “link to us” link on your internet site. This provides information for others to link to your website including anchors, URLs, and logos. Keep the current page updated with current info and additional links.
5. Use spell check and grammar checker to correct any mistakes. The users will notice when you have mistakes in your links, pages, and content.
6. Search the Internet for other sites that mention your website but aren’t linked to your website. Contact them to have them link your website.
7. Post comments on blogs with a link to your website in your signature line. When you add comments that are relevant and informational you will build traffic.
8. Make sure your navigation is spiderable by the search websites. Use anchor text or image text to increase the search engine results.
9. Employ a sitemap on your internet site. Link all the pages on each page with the sitemap for a user friendly site.
10. Link your website to relevant subjects on other sites. Link to the significant pages on the site.
11. Link to sites with high search engine rankings. They may link back and steer traffic towards your internet site.
12. Check on the sites your competitors are using. Get the same links to add to your website.
13. Post comments from clients that are positive, to add the trust and interest of future clients.
14. Create a free electronic book containing your experience or niche. Offer the electronic book as a gift for folks viewing your site who provide their personal contact info.
15. Teach an internet seminar regarding your expertise. You should be considered a professional in your field and will attract folks to the webinar. Post reports of the seminar.
16. Use Google AdWords content to build your network with other sites with relevant products and content.
17. Join an affiliate marketing programme that promotes and sells the same sort of product. Add links to your website.
18. Add a “donate to charity” link to your site. Describe the charity and how you give the proceeds received. Pick a charity that people are prepared to donate.
19. Submit your URL to social media sites to promote your service and goods. Ensure the sites have quality services and products offered on their sites.

When you utilise these strategies to your internet site you may start to see profits from the increased traffic.

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Backlinks: The dummies guide

December 12th, 2009
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backlinks

Sometimes called off page links, backlinks are the oxygen of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The amount of backlinks

The number of backlinks to a page is one of the key properties the search engines consider when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally carry more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (a value awarded by Google to each page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text related to the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A lot of people screw up their backlinks building activities because they focus on quantity as opposed to quality of backlinks. Having a significant number of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.

How to manufacture backlinks

So let me tell you my no nonsense approach for acquiring backlinks that will make the search engines take notice of you and bring quality and relevant visitors to your web pages.

  1. It is critical you select the right keywords before you expend any effort whatsoever.
  2. I always set out to create a keyword cloud.
  3. You should always begin by identifying a key word or phrase which has a high volume of traffic.
  4. To work out the amount of visitor traffic is being generated by searches for my primary keyword I use the Google keyword analyzer tool.
  5. I look at words and search phrases relative to my ‘top’ level phrase and build my ‘cloud’.
  6. Using this cloud I generate a selection of content containing articles, videos and blog posts each with backlinks labeled with the appropriate anchor text and then use a suite of content distribution systems to send my materials to a wide range of directories.
  7. When I write my content I do so with the visitor in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.

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Low Cost Way to get Backlinks

May 27th, 2009
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Article Marketing is one of the most effective and lowest priced ways to bring traffic to your website. In fact Article Marketing is the single most effective marketing tool available online.

Start getting better ranking and more traffic with Article Marketing Automation today

A terrific service named Article Marketing Automation makes it really easy to distribute your articles to web sites across the Internet. This provide many benefits. It Is the most cost and time effective way to build traffic, authority and relevant links, in the shortest possible time frame.

If you are using article marketing as a marketing strategy or considering it, this isn’t a service you SHOULD use, it’s something that you would be insane not to. The benefits in increasing one way backlinks and Internet exposure to your web sites are that good.

Start getting better ranking and more traffic with Article Marketing Automation today

While the marketing strategy is old (article marketing) this method of delivery is new, and because it is so effective I can guarantee you will see competitors coming out of the wood works… but guess what Article Marketing Automation going to be the biggest and badest that wins at this game. In “beta” for only 3 weeks there were over 2,000 sites in the Article Marketing Automation network, that will quickly grow to 15,000. The end goal (hey when they get more than great) is to have at least 60,000 sites in the ArticleMarketingAutomation network.

In addition, the AMA system of getting fresh content to my websites is working really well for me. I am seeing a lot more traffic and more clicks in the Adsense account and that means more income every day. It is fantastic to get great content daily and have it automatically posted on my sites. I am a believer in AMA and would recommend Article Marketing Automation to anyone looking for fresh content posted to their websites. Of course, to get the full power of the system working for you start posting articles with the system too.

This is a service that will be extremely effective now and will just become more and more powerful as you use it. Start getting better ranking and more traffic with Article Marketing Automation today.

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