MIGUEL COSTA

1. Contact the websites you are at present linked to, to optimize the links. Ask them to modify the “click here” to another anchor text containing important keywords since the anchor text gives encouragement to people to click the ad.  
2. Make use of Web 2.0 Keyword Finder to discover Web 2.0 properties where you can add your links.
3. Monitor the web sites 404 statistics. Keep track of the links that are old or misspelled URLs. Google has a great tool for tracking URLs and links.
4. Create a “link to us” link on your internet site. This provides information for others to link to your website including anchors, URLs, and logos. Keep the current page updated with current info and additional links.
5. Use spell check and grammar checker to correct any mistakes. The users will notice when you have mistakes in your links, pages, and content.
6. Search the Internet for other sites that mention your website but aren’t linked to your website. Contact them to have them link your website.
7. Post comments on blogs with a link to your website in your signature line. When you add comments that are relevant and informational you will build traffic.
8. Make sure your navigation is spiderable by the search websites. Use anchor text or image text to increase the search engine results.
9. Employ a sitemap on your internet site. Link all the pages on each page with the sitemap for a user friendly site.
10. Link your website to relevant subjects on other sites. Link to the significant pages on the site.
11. Link to sites with high search engine rankings. They may link back and steer traffic towards your internet site.
12. Check on the sites your competitors are using. Get the same links to add to your website.
13. Post comments from clients that are positive, to add the trust and interest of future clients.
14. Create a free electronic book containing your experience or niche. Offer the electronic book as a gift for folks viewing your site who provide their personal contact info.
15. Teach an internet seminar regarding your expertise. You should be considered a professional in your field and will attract folks to the webinar. Post reports of the seminar.
16. Use Google AdWords content to build your network with other sites with relevant products and content.
17. Join an affiliate marketing programme that promotes and sells the same sort of product. Add links to your website.
18. Add a “donate to charity” link to your site. Describe the charity and how you give the proceeds received. Pick a charity that people are prepared to donate.
19. Submit your URL to social media sites to promote your service and goods. Ensure the sites have quality services and products offered on their sites.

When you utilise these strategies to your internet site you may start to see profits from the increased traffic.

Uncategorized Google, keyword, link building, search engine optimization, SEO, traffic, web 2.0, web 2.0 keyword finder

Many people work on search engine optimization as they know of the huge benefits it can bring to their business and that it is one of the most effective forms of marketing around. SEO is effective because the users who are finding your website through search engine results already have intent to buy the product or service they have specified in their search term. Localised SEO proves even more effective as the user is searching for an extremely long tail phrase that is specific to one location.

You are able to localise your search marketing campaign by including geographical locations in your target key phrases. This means that users searching for that product or service only want to find results from a certain area, they are searching for something niche and long tail that is why it returns high conversion rates. An example of geotargeting will be ‘Indian Food Manchester’ instead of simply ‘Indian Food’ on it’s own. SEO services have something to do with web design .

Local SEO isn’t relevant for everyone, it may not be suitable for your industry or target market. Companies providing a national service that isn’t affected by the location of their customers will not be affected by local SEO. Geotargeting inclinds to be for smaller, local companies. Restaurants or food delivery places usually only provide services within a small area therefore local SEO is essential as they would waste money targeting the whole country, it would be completely irrelevant for someone far away to find their website. At the beginning of your SEO project make sure to research whether local SEO is fit for your business or not.

Search engines are stepping in new realms of geotargeting as they bring in new techniques to match search results to users by IP address. This would mean that your search engine results pages would show websites that are registered to an IP close to yours. This concept is still being tested however so don’t count on it!

SEO Junkies are an expert SEO agency with years of experience of optimising websites for search engine results pages. We ensure that your keywords and campaign are focused to your target market to bring in the best results possible for you. Our optimisers will fully research your company and market then we have relevant keywords to optimise against and deliver the conversion rates you need.

Uncategorized search engine optimization, seo services, web design

Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.

SEO Works

A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For online marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

There was clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

Results provided by 10th Degree online advertising agency, and Jazel auto dealer websites.

 

 

Uncategorized internet marketing, online marketing, search engine optimization, SEM - Search Engine Marketing

This is often allotment one of ten during this chase agent accession series. In allotment one we can define how to accept the keyword phrases best acceptable to aftermath a aerial ROI for your chase agent accession efforts. Over this 10 allotment alternation we tend to will go through 10 capital components and achieve to optimizing a site. Some accomplish booty a few hours, some may booty months depending on the competition, however in the tip and if done accurately you may settle for a in a position-bodied optimized armpit that can abode ready-bodied and authority it’s positioning.

Of advance all web site’s alter up and bottomward concerning ready-bodied optimized sites can absorb added time on the aerial end of the rankings than ailing optimized or spammy sites which may see aerial rankings but that can lose those rankings over time.

Step One – Keyword Choice

Arguably, keyword another is the distinct best important date in the absolute access process. If you do not accept the actual keyword phrases you may not aerate your ROI on this campaign. I acknowledgment ROI and use it as a admonition that keyword another isn’t essentially concerning enticing for the simplest searched phrases. A helping access is one which produces the greatest acknowledgment on advance for the time and money that are accessible to place seem it.

Larger Is Not Invariably Better

If you are a web artist in Seattle who has aloof started your own business, you may accomplish “web style” the targeted keyword byword for your armpit as it completely has the accomplished cardinal of searches with 707,962 in September 2004 according to the “Overture Chase Appellation Suggestion Tool”. If you accept bags of bucks and abounding months to handle aloof to attaining those rankings it might be done but, would that be the most effective use of some time? Alternatively you could ambition “seattle net armpit style” with 5,070 searches in September. A Google articulation analysis shows the cardinal of links for the high 3 competitors for the Seattle chase had 132, twenty one, and forty seven appropriately admitting for “web design” the high 3 had 18,700, five,420, and 1,310 admission links each.

With a acceptable armpit you’d get added assignment than you’ll handle with five,070 searches on Overture abandoned if you were baronial able-bodied on the on top of chase engines. This may acutely accommodate the accomplished acknowledgment on advance for the baby business buyer who best completely does not accept the time and money accessible to ambition “net style” and who wouldn’t settle for the manpower to booty advantage of the rankings alike if they were attained.

This is an acute archetype regarding it acutely illustrates that typically the byword with the accomplished cardinal of searches isn’t essentially the simplest ambition for your business.

Phrases That Sell

Another application you may appetite to accomplish back allotment your keyword phrases is whether or not they are “obtain phrases”. Phrases with a aerial cardinal of searches that aren’t “obtain phrases” can tend to accompany a heap of traffic, about the regarding-face arrangement can be so much lower. Should you accept to ambition “purchase phrases” you may not get the aforementioned cardinal of visitors concerning your arrangement of visitors to sales will be abundant higher.

During this archetype let’s accept you are the business administrator for a acclaimed accounting company. There will be abounding choices you can accomplish for your targeted keyword phrase. The top searched phrases in September 2004 that were accounting-related are:

“accounting” with 156,095 searches

“accounting software” with fifty four,621 searches

“accounting job” with thirty two,015 searches

“accounting services” with 19,260 searches

“accounting firm” with thirteen,089 searches

Several ability keep company with their gut aptitude and attack to ambition “accounting”. The botheration with this byword (alternative than the antagonism for it) is {that the} bodies accomplishing that chase are not essentially alike attractive for an accounting firm. They’ll be accounting students, baby business homeowners not absorbed in hiring an accountant however aloof attractive for tax info, etc. “Accounting software” and “accounting job” are irrelevant, which leaves us with “accounting services” and “accounting firm” because the 2 capital options.

From this point an appraisal of antagonism ought to be performed and also the professionals and cons of authoritative anniversary the primary ambition ought to be suggested primarily based on the majority of assignment it can booty to realize the byword vs. how abounding searches there are for that phrase.

Often promotions that ambition assorted “get phrases” will finish up far added acknowledged that those targeting phrases based alone on the cardinal of searches due to the added conversions and concerning decreased competition.

Tools To Use

Armed now with ability on the way to admit and accept amid altered phrases there charcoal alone one query, how does one apperceive that phrases are alike searched? Fortunately there are a brace abundant assets out there to advice you acquisition out how abounding searches are performed for specific phrases. They Are:

The Overture Chase Appellation Suggestion Tool

A applicable apparatus for researching keyword phrases. It indicates which phrases had the accomplished numbers of searches on Overture throughout the antecedent month. The better weakness it’s, as so much as applying it to the accustomed chase engines, is that Overture counts atypical and plural as the aforementioned and additionally corrects misspelling therefore the totals are all lumped calm in this equipment admitting on the accustomed engines they are advised differently.

WordTracker

WordTracker is actual agnate to Overture’s Chase Appellation Suggestion Apparatus except that this apparatus differentiates amid plural and atypical searches, does not actual spelling (i.e. it provides the cardinal of searches for misspellings rather than acclimation them and giving a absolute for actual and misspelled words) and gives the once-effects in predicted numbers of searches over all the engines per day instead of aloof one agent over a month.

They accept a abundant chargeless balloon that doesn’t accord you as abounding once-effects however that can be actual useful.

When application these accoutrement I acclaim alpha with the Overture Chase appellation Suggestion Equipment and already you have narrowed bottomward your decisions, concerning-face to WordTracker to assure that you are accepting the appropriate recommendation in commendations to close (singular vs. plural) and additionally {that the} numbers match. Generally you will acquisition {that the} numbers are fully altered from anniversary tool. In this accident you may accept to use your best judgment.

Don’t balloon to analysis misspellings back application WordTracker!

Tips & Tricks

There are not any absolute “tricks” to apprehension the keywords you ought to ambition about there are some tips. A few pointers that can recommendation you aerate your keyword selection:

Think sort of a layman. Aloof because you apperceive your industry agreement does not beggarly that anybody does. Do not aloof anticipate of the words you utilize to call your product/services, anticipate of the words you would use if you knew annihilation regarding it added than the reality that you just blank it. You may appetite to recruit a acquaintance and settle for them run some searches for you.

Assume like an expert. On the added ancillary of the coin, there could be phrases acclimated accurately in your trade that bodies “in the understand” would use to chase for your articles and/or services. Be abiding to attending into these phrases. You aloof could acquisition some hidden gems that no one abroad has anticipation to target.

Do not ambition too abounding phrases. Some SEOs and webmasters ambition dozens and sometimes alike hundreds of phrases. The top result, they often absence the ones they best capital to attain. Keeping yourself and your keyword annual focused will accumulate your armpit focused. If your armpit is targeted you may rank college for the phrases that can aftermath the accomplished acknowledgment on investment.

Testing

Take a look at your phrases. If there’s any agitation concerning whether or not a chase byword is annual targeting it’s usually a acceptable abstraction to analysis the conversions through pay-per-click engines . Set up an annual with a PPC agent and bid on the phrases that you’d like to target.

You settle for to bethink {that the} PPC engines do not accommodate for the aforementioned bulk of cartage as the accustomed engines. Analysis the antecedent phrases, analysis another phrases, and see that aftermath the best results. One thing abroad to accumulate in apperception is that PPC are not accustomed engines. If your ROI isn’t as aerial on added cher phrases that does not beggarly they will not aftermath the faculty acknowledgment on the accustomed engines space a high baronial does not amount cash per click.

In the end you will settle for accepted a solid annual of keyword phrases and if the PPC attack is accouterment a acceptable acknowledgment on advance you ability as ready-bodied accumulate it active and adore the “bonus” cartage that it provides.

To dominate 1st spot on every search engine, visit this site: seo list. seo list generates traffic and high ranking for your websites. You can use seo list now to increase website’s rank on search engines and boost your business as well.

Uncategorized internet business, internet marketing, keywords, linking, links, Online Business, placement, rankings, research, search engine optimization, SEO, strategy

1. Offer other web sites free content to post on their internet site. Include your link on all your content. The content ought to relate to your web website as a result of it can be in front of your target audience.

2. Once you visit a net website you’ve got enjoyed a heap, write a review for the site. Write regarding the advantages you gain from the net site. Tell them they’ll publish it on their internet site if they link to your net site.

3. Allow alternative folks to publish your e-zine on their internet site. Embrace your internet website’s ad and link in each issue you publish. This may additionally facilitate your increase the quantity of people that subscribe to your e-zine.

4. Market your web web site as a free net book. Design your web web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your internet site.

5.Offer your guests an immediate article directory. Tell your visitors they will instantly add a free article directory to their net web site by linking to yours. Simply place your ad or banner ad on high of the article directory for your main internet site.

6. Allow other internet sites to use your discussion board for their net website visitors. Simply have them link on to the discussion board. Embrace your net website’s ad or banner ad at the high of the discussion board.

7. Start a members solely net site. Tell guests what is in your members solely site and what it costs to achieve access. Supply them a free membership if, in exchange, they link to your internet site.

8. Offer your guests a free sign up to your affiliate program. Pay them commission to sell your product or services. Just give them an affiliate link to track their sales. People can link to your web web site to create additional money.

9. Produce your own award site for different internet sites. Provide the winners a graphic or text link to position on their internet website when they win. This will link your net site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they link to your site. People can think about this a huge value because consulting fees can be very expensive.

To ensure your website gets high ranking, visit: buy seo. SEO ensures high SERPs and we help those looking to buy seo and other search marketing services. So buy seo today!

Uncategorized internet business, internet marketing, keywords, linking, links, Online Business, placement, rankings, research, search engine optimization, SEO, strategy

If you can get lots of backlinks for free, will you get them?

Getting on the first page of Google is one of the goals of webmasters to make good profits.  Sometimes, you just need to create links pointing to your website to make your search engine rankings better. However, some backlinks are not for free.  A large number of free backlinks will then mean a better Google rank.  Learn more about Google Secret Loophole today.

Directory and article submissions are some of the ways on how you can get almost unlimited number of backlinks.

Below are some guidelines on how you can save some time submitting to website directories and article directories.

1. You can turn to paid article and directory submission services, which will charge you a fee for each submission. This will mean that it isn’t really a free baclink.

The problem with these services is that there will be a fee for each submission so the backlinks they generate are really not free.  They can be costly and they have a limited capacity. In addition to that, you won’t have full control of the free backlinks you are getting.

2.  This leads us to the second option, and the best way -in my opinion- to get massive free backlinks while you control when and how the submissions are made: doing it yourself using an automated article and directory submission software.

These softwares are designed to automate the submission of your articles and your URL’s to thousands of directories in very few hours. You get truly free backlinks in massive numbers for your sites and blogs, free backlinks that you control and can keep track of.

Definitely, there is still a cost involved in software applications.  But the fees are usually minimal and one time only.  If you think about it, you can use the software for all your campaigns and build backlinks for all of them for free .

There really is such thing as massive free backlinks, you just need the right tools to get them. Start looking for the right software now to get higher rankings.

Uncategorized internet marketing, search engine optimization, SEO, software automation

Search engine marketing can be your best bet when in comes to marketing because it can bring you loads of targeted traffic. Before you get traffic from people looking for you, you should be present in the eyes of the search engines first. Learn more about search engine companies through google secret loophole materials.

Each online entrepreneur knows that search engine traffic can spell more money to the business. You can benefit of what search engines can offer you by ensuring that your website is visible to the engines. Search engines use spiders to look for your site. Software programs they call spiders look for your website and index them. Search bots may or not index or website so make sure you check the tips below.

There are some objects in your website that search engines may not make sense of. So, search engines will not make sense of your site if it is full of animation and pictures and with little text. To better understand what the search engines see, view the source code of your website. If you don’t see the text in the HTML code,search engine spiders won’t see it either. More text in your website means that it has more content for the spiders.

What you should not forget is to put your keywords in the content of your website. You must analyze what keywords are relevant to your site and predict which one’s people will type in the boxes of the search engines to find you. Your title should contain your best keywords. The title describes what the page contains so it is important to put the relevant keywords there. Sprinkle some keywords in the content of your website to affirm the relevancy of the keyword to your website. You could be penalized by the search engines if a keyword is repeated too many times within a page.

If you create a highly visible website that the search engines love, then you will benefit from a constant flow of interested visitors. This is an opportunity all webmasters should not miss.

Uncategorized internet marketing, search engine optimization, SEO, software automation

This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.

There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.

Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the introductory paragraphs would certainly be of benefit. Every search engine algo is different, so you must choose an average keyword density that can make your site rank well in the top ten positions in the SERPs.

The importance of keyword density.
Keyword density can be very beneficial when done right, but it can also have a very negative influence when overdone. This is known as “keyword stuffing”. When you stuff keywords in your page, this will be detected and your site will get penalized for doing so. This could go as far as getting your entire site blacklisted from a particular search engine, if you are found keyword stuffing too many times.

There is no secret keyword formula.
No matter what you may think, or read on forums or even articles by such “SEO Gurus”, there is no secret formula for keyword density. There are, however, certain guidelines that need to be followed, and they are available to the public form the search engines themselves. Keywords density is one of most critical elements in SEO, and if you can master it you get higher rankings for your site.

So what is the right keyword density?
Your keyword density must be right to improve your search engine ranking. The “ideal” keyword density will always help to achieve high rankings. But how much is too much? If too low, you will not get the maximum benefits, if too high your site might get flagged as spam… Ok, there is no “one number fits all” here, but based on real case studies, the average top ranking Google site averages basic 1.9% keyword density. I wouldn’t go over 2%. This is an average value, and I am talking about basic percentages here, not complex. But it translates well to their complex values.

By Utah SEO Jose Nunez

Check it out now: keyword secret for the best keyword tool reviews. See keyword country to learn now. Also see: ppc bully 2.0

SEO organic seo, paid seo, search engine optimization, SEM - Search Engine Marketing, web marketing

Imagine getting free high quality, targeted traffic to your website. How much would that be worth to you? What if you could get it for free?! Sound too good to be true? Its easy, and its free!

Imagine being able to promote your website, establish credibility and build a solid customer base just by pressing submit! You can get free publicity by writing articles that publishers can post in their newsletters or post on their website. By submitting your content to article directories, you can potentially reach tens of thousands of Internet users. If your article is good enough, you may find out that it gets published in an e-zine that is read by millions of subscribers across their network. How much would you pay for that kind of exposure? The good news, is that you don’t have to.

The key to finding success in article submission starts with and ends with your content. Not surprisingly, if your article is well written, and compelling, with an attractive call to action, you will get the results you are looking for.

Here are a couple of tips for you:

a) Keep the articles short. The average attention span of most internet users is short. If you write a long expose on your product, you’re likely to lose their interest. Keep the article to approximately 750 – 1000 words. If they are interested, your resource box will direct them to your site, where they can learn more.

b) Keep the article focused. Focus in on one tip or solution. Sell the reader on the idea that you can provide them with answers they are looking for. This will get them interested in visiting your site to see what other tidbits of information your site provides.

c) Keep It Simple. While you may be well versed in your product and solutions, you want to attract a wider range of potential customers. By keeping the article in simple terms, you can attract both the experienced and the novice to your solutions. Speak from your experience, which builds credibility with your reader.

d) Don’t gain the credibility and integrity you have built with the reader, only to lose it with grammatical and spelling errors. Have someone proof read your article.

e) Avoid selling. You have a website for that. Provide advice that has value based on your experience. This will entice the reader to go to your site to learn more. Avoid using affiliate codes within the body of your site, since this will make your advice look biased. Also, publishers want quality content. Sell them on the fact that you can provide solutions to their problems, not to the product you are pitching. Let your website do that when they visit you.

f) Work just as hard on your resource box as the rest of your article. Your resource box provides your chance to invite them to your site, which is how you will get instant, high quality, targeted traffic. Keep it to a maximum of 6 lines. Remember to link your keyword to your site. This will help improve your search engine rankings for that key phrase.

g) Before you submit: Follow the publishers guidelines. If you don’t follow the guidelines, its likely that you will find that your article will be deleted and an opportunity lost.

h) Use an attention grabbing headline. Like a sign in a store front that catches your eye, if you use an attention grabbing title, the reader will instantly want to know more.

There are several websites that will publish your articles. Go to Google and type in the words ’submit and article + your area of interest’. You may also want to consider purchasing Article Announcer which will help to automate this process. While it may appear expensive, this software package is worth it if you plan on submitting several articles to ezine directories.

Check it out now: iSpionage for the best keyword tool reviews. See keyword discovery to learn now. Also see: keywords analyzer

SEO organic seo, paid seo, search engine optimization, SEM - Search Engine Marketing, web marketing

Density and Prominence

Keyword density is a measure of how much emphasis (weight) a keyword is given within the content of a page. Most of the emphasis of a page is assigned to the text at the start of the page, at the end of the page and within these tags: , , , , and (up to 3 or 4 times).

Never waste a precious strong/em tag on content that isn’t a bunch of keywords. You can use CSS to achieve any visual effect you want. You should only use those tags to put emphasis on a keyword/key-phrase.

Keyword prominence is a measure of how important a word is within its context – in other words, how close it is to the beginning of the sentence. E.g.: the word ‘car’ is more prominent in ‘car sale London’ (at the start) than in ‘London car sale’ (at the end).

Keyword prominence and density are 2 concepts applied to every aspect of your website: URLs, headings, keywords, links, etc. Keep these 2 ideas in mind as you read through the rest of this article – they apply to absolutely everything.

Keywords/Key-phrases

A keyword is any word that accurately describes your content. A key-phrase is a combination of keywords. Stop words are those considered too ‘common’ or ‘vague’, which are ignored in search terms (with exceptions, but let’s leave it at that for this article). You may think they’re harmless since they’re ignored, but stop words can be seriously damage your SEO strategy by occupying a huge amount of keyword density and prominence within key-phrases in titles, headings, URLs, links, etc… Example:

Car sales in London = car sales has 50% density, 100% prominence Car sales London = car sales has 66% density, 100% prominence London car sales = car sales has 66% density, 66% prominence

When writing up key-phrases, try to write in a newspaper headline style and miss out common words such as ‘the’, ‘a’, ‘on’, ‘of, ‘in’, ‘you’, ‘me’, ‘he’, ‘it’, etc…

PS.: There are too many stop words in the English language so I won’t put a list here, but I do have a list if anyone wants it.

Keyword Ambiguity

Search engines are aware of these ambiguities so you’d only be shooting yourself in the foot if you tried to cover both. Take “xmas trees delivered ” and “christmas trees delivered ” for example. The word xmas never appears the site’s content, but pinesandneedles.com still ranks top for either of these 2 search phrases. I find this difficult to explain, but here’s why:(using xmas, christmas and some imaginary numbers)

When you are strict and avoid ambiguity: Let’s say that you only use “christmas” throughout the site, it ends up with a prominance of 10. (just some number to illustrate this example ). When a user searches for something with the word “xmas”, the search engines will consider both “xmas” and “christmas” equaliy, so you end up being a very likely match for their search.

When you go with the flow and cover every possibility: Let’s say you’ve used the words ‘xmas’ and ‘christmas’ equaly thorought the website and they each end up with prominance 5. (just some number to illustrate this example, but smaller than the number on the previous example ) When a user searches for something with the word “xmas”, the search engines will consider both “xmas” and “christmas”, but you are not as likely to match either, because you’ve distributed the prominence between 2 phrases.

When it comes to ambiguous words, it’s always best to leave the search engines to deal with it their own way. Just do your bit by being clear and consistent.

Check it out now: keycompete for the best keyword tool reviews. See precision keyword finder to learn now. Also see: google cash detective 2.0

SEO organic seo, paid seo, search engine optimization, SEM - Search Engine Marketing, web marketing