MIGUEL COSTA

I bet you have noticed on many websites  that there are clickable blue words that will take you to another page  These are called  anchor texts and in search engine optimization they can help increase your websites popularity and page rank (PR). 

Hyperlinked words on a webpage that are used to take a visitor to another page or site when clicked are known as anchor text.  Anchor text is used in seo to give a definition of a word, reveal an image, or to send the reader to another location on the website or the World Wide Web. 

The anchor text tells the search engines what the page is about.  If you use it in the right way you can increase your page rankings within the search engines such as Google.

You can use the text “click here” as the clickable