MIGUEL COSTA

An aesthetically pleasing colour scheme can make or break your website. After all, in advertising, colour accounts for 60% of advertisement’s acceptance or rejection. Therefore, colour plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your website’s colours work in harmony, while keeping the client’s identity consistent with other marketing efforts.

Quick Rules of Thumb

•Stick to 3 to 5 colours when planning a website
•When in doubt, use white for the background colour, and black for the text colour

Using Your Company’s Logo Colours

If your company already has a logo designed by a professional – great! This is the best starting point for choosing your website’s colour combination. You may choose to use the exact colours found in your logo, or even add some complimentary colours. But, it is important not to stray too far from your logo’s colour scheme in order to keep your company’s identity consistent.

Colour Defines Mood

The colours of your website are important because they can elicit different emotions from your visitors. Colours can make us happy, excited, angry or sad. Below is a list of colours along with the corresponding moods which they evoke:

Warm Colors

Red: aggressiveness, passion, strength, vitality Pink: femininity, innocence, softness, health Orange: fun, cheeriness, warm exuberance Yellow: positive thinking, sunshine, cowardice

Cool Colors

Green: tranquility, health, freshness Blue: authority, dignity, security, faithfulness
Purple: sophistication, spirituality, costliness, royalty, mystery

Neutral Colors
Brown: utility, earthiness, woodiness, subtle richness White: purity, truthfulness, being contemporary and refined Gray: somberness, authority, practicality, corporate mentality Black: seriousness, distinctiveness, boldness, being classic

Choosing a Color Scheme
Once you understand the colours and their connotations, the next step is to choose a colour scheme for your website. Below is list of different types of colour combinations:

Monochromatic colour combinations use a single color. Variations in lightness of the selected colour can be used to create the sense of different colours. Monochromatic colors go well together, producing a soothing effect, and are very easy on the eyes. The drawback however, is that, it can be difficult to highlight the most important elements on your website.

Analogous color schemes use colours that are related, but not the identical, to create visually attractive combinations. Choosing this type of colour scheme is accomplished by picking colours that are close to each other on the colour wheel. For example, a selection of blues and purples, or reds and oranges would make a good analogous combination. One colour must be picked as the dominant colour while the others are used as accents.

Complementary (or contrasting) color schemes are comprised of 2 colours that are opposite each other on the color wheel. This combination is most appealing when a warm and a cool colour are used. For example, red with green or blue work well as contrasting colours. Using one colour for your background, and its complementary color to highlight key elements will give you colour dominance and colour contrast. One word of caution: it is difficult for the human eye to focus on contrasting colours at the same time. Therefore, it is best to avoid using strong contrasts for background and text colours.

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Uncategorized web creation, web design, web maintenance, web promotion, website

Let’s start from the basic…

I’m pretty aware that you can find thousands of articles on web design, but how many exactly can help you learning the basics of web design and sharpening the web design skills. Yes, you can get, but still you can get something out of world statement that may leave wondering the things. No one knows you and your web design skills better than your TL (i.e. Team Leader). So here I’ve just tried to type in my personal experience as Web Design TL in Modulesoft Solutions Pvt. Ltd. – a leading web development and design company in India.

Basics:

Basics are basics and they remain for ever as the step 1 to something big set on the top. Every individual has his/her own strategy or way to achieve the top slot, but the basics for everybody remain always same. Here follows some of the web design basics:

Graphics

Think Small:-

Technology is all about making things faster and safer and web users too are addicted such tendencies. So as web designer you should not deviate from the highway; otherwise you will be left behind in your profession and your outcome would not be considered as worthy and up to the STANDARD. I would say Thinking Smaller is the best way to deal with the point. On the one hand number of broad band users are increasing, but we should not consulate ourselves that big images won’t affect the overall performance of the site as slow pages are still point of annoyance for web users. Big images cause a page slow downloading. Here you can use small images and thus you can design a very fast loading page.

Stock Photos:-

What you like doesn’t matter to the users. I mean to explain that if you love your son a lot and put his lovely picture on your dog care site, and that won’t impress your users except your family members. You should use relevant stock photos to your business. Sometimes images say a lot instead of words and as a web designer we should not forget about this. Our negligence can cost heavier later on.

Say NO to Blinking Images:-

Banners are banners and they have different objective and on the other hand stock photos are stock photos for a website and there should not be any mess up. Research says that blinking pictures never improves your CTR (Click through Rate). Another disadvantage of using flashy images is that the image overshadows the rest of the page. As a result the visitor won’t be going deeper into the website and your client may loose more business.

Standard Layouts:-

Designing long page is not a good idea. It would be better if you keep the page length in between one scroll length of browser window. Some web designers use multiple scrollable areas in a single page. This not only create for your visitors and it keeps your visitor engaged in the whole page quickly and longer period of time as well as for the search engine ranking.

Here the discussion doesn’t end. I’ll be writing sequels to this article. Keep reading and visiting my profile. If you are interested in our web design service, then please visit our site Modulesoft.com.

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Uncategorized web creation, web design, web maintenance, web promotion, website