MIGUEL COSTA » web design

Choosing The Right SEO Professional

miguelcosta — Wed, 14 Apr 2010 03:36:52 +0000

Search engine optimization is the art of rank better in search engines and produce permanent results increasing the number of unique visitors to your web site. A SEO professional is responsible to offer you a set of solutions you need to rank better in search engines. There are some significant aspects that you should have in mind so that everything is under control in terms of SEO services . In this article I will give you some important tips that will give you the sufficient knowledge to choose the right SEO professional as well the correct SEO package for your web design , group of blogs or your business in general.

-Evaluate the professional portfolio: The professional portfolio is very important because you will be able to see everything about this SEO professional and even ask reference to former customers this professional had in the past. If the SEO professional you are planing to hire is a serious and responsible one you could detect it very easy.

- Ask about reputation in the market: The reputation a SEO professional has in the market is based on its activity in diverse blogs,drupal websites, work done and success in search engine optimization realm. In fact, its reputation is not related to its popularity but somebody should know this SEO professional.

- Never trust in cheap SEO packages: SEO cheap packages could be a serious problem because they will bring cheap results and it is good that you can consider other options that produce good and permanent results to you. Also you should have in mind never hiring the services of someone with doubtful reputation performing black hat SEO techniques.

- Ask about cases of success: Cases of success could be obtained when you contact previous customers or you evaluate these results in web pages that today are well ranked as result of SEO professional.

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Localise your SEO efforts to increase conversions

miguelcosta — Wed, 03 Mar 2010 13:52:31 +0000

Many people work on search engine optimization as they know of the huge benefits it can bring to their business and that it is one of the most effective forms of marketing around. SEO is effective because the users who are finding your website through search engine results already have intent to buy the product or service they have specified in their search term. Localised SEO proves even more effective as the user is searching for an extremely long tail phrase that is specific to one location.

You are able to localise your search marketing campaign by including geographical locations in your target key phrases. This means that users searching for that product or service only want to find results from a certain area, they are searching for something niche and long tail that is why it returns high conversion rates. An example of geotargeting will be ‘Indian Food Manchester’ instead of simply ‘Indian Food’ on it’s own. SEO services have something to do with web design .

Local SEO isn’t relevant for everyone, it may not be suitable for your industry or target market. Companies providing a national service that isn’t affected by the location of their customers will not be affected by local SEO. Geotargeting inclinds to be for smaller, local companies. Restaurants or food delivery places usually only provide services within a small area therefore local SEO is essential as they would waste money targeting the whole country, it would be completely irrelevant for someone far away to find their website. At the beginning of your SEO project make sure to research whether local SEO is fit for your business or not.

Search engines are stepping in new realms of geotargeting as they bring in new techniques to match search results to users by IP address. This would mean that your search engine results pages would show websites that are registered to an IP close to yours. This concept is still being tested however so don’t count on it!

SEO Junkies are an expert SEO agency with years of experience of optimising websites for search engine results pages. We ensure that your keywords and campaign are focused to your target market to bring in the best results possible for you. Our optimisers will fully research your company and market then we have relevant keywords to optimise against and deliver the conversion rates you need.

Web Hosting: Do You Really Get What You Pay For?

miguelcosta — Mon, 08 Feb 2010 11:18:46 +0000

There is an assumption among business owners that in order to own a top quality website you need to follow the recent adage, “You get what you pay for.”

The reality is, in internet hosting you can pay a vital amount of money and receive poor service. Definitely the reverse is true, but the point is cheap doesn’t continually mean ‘low cost’ and expensive does not perpetually equate to excellence in internet hosting and design.

Several net designers who conjointly provide hosting choices could offer a reasonably priced plan for site development, however the set up doesn’t continually include the items you may want for your ecommerce store and therefore the add-ons can add up.

There are internet hosting/design choices that embrace many of the most used features of ecommerce as part of the bundled price.

A number of the choices out there embody…

* Customer Newsletter System
* Client/Order Database
* Feedback Forms
* AutoResponders
* PayPal Looking Cart Tools
* Search Engine Registration
* Full Feature Website Wizard
* Merchant CC ID OAC
* Authorize.net Setup OAC
* Professional Stock Image Library
* Premium Hosting

If you’re shopping for a web design and a internet host you need to contemplate all options. It is affordable to believe that by paying more you can receive higher service, but expertise says that this line of thinking isn’t continuously true.

Sites have been developed with a fee for every photo, each page, every design component and each tool that was used to make the site. What if you simply had access to any or all of this stuff at monthly fee that’s less than an evening with the family at a quick food restaurant?

Whereas some businesses could feel this can be an inferior method to develop a web site, contemplate what other business homeowners have to say regarding this sort of internet hosting option.

“Permits you to form your own website and there’s no want for you to understand any programming.” – David Chalk

“I was quickly able to make a fully useful industrial web web site using the simple-to-use templates with Slide Shows, Image Maps, Absolutely Functional Search Engine, Pay Pal Shopping Cart and a lot of! Highly Recommended. Tremendous Value.” – Don Fortner

“My staff laughed once I told them I used to be going to form our company website myself, however you must have seen their faces when it had been done!” – Gerod Floyd

“I do not know why everybody does not do it this way.” – Garfield McCormick

No matter net hosting and style service you employ, make certain to explore the total price (site design, add-ons, maintenance, etc) before you make a decision. Your site might cost you a lot additional than it wants to.

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Affiliates In Your Strategy

miguelcosta — Mon, 04 Jan 2010 13:55:07 +0000

Like many new internet tools, affiliate marketing is relatively new. You don’t have to sell anything yourself; but you do need to know how to set up affiliates on your site. Most companies that offer affiliate services provide step-by-step instructions for creating the relationship; they make it easy for you because they want your help selling their product or service. The best news is that it doesn’t cost you a dime. Your only investment is your time setting up the links on your website.

Business plans always require that you take a look at upfront costs in creating a new business. With affiliate marketing, those costs are avoided because the business that you are linked to have to do their own research and development; they have start-up costs to be prepared to begin selling their products/services. Another small cost for you is your time in either identifying affiliates with whom you want to work, or in finding affiliate programs that provide a list of links from which you choose ones you want on your site.

Some sites do affiliate marketing exclusively. The sole purpose of a web page may be to provide links to other sites. You will need to add some copy to such a page to suggest why viewers may want to click on affiliate links.

A couple of other factors are also important. Developing an extensive email address list and maintaining it becomes a crucial component of your affiliate marketing success. You will also need to drive traffic to your site, and we all know the value of writing articles for that purpose.

Nobody enjoys hassles. So some more good news is that affiliate marketing is relatively hassle-free. You don’t have to sell products or services; you don’t have to keep track of sales or clicks; you are paid on a percentage basis, anywhere from 10% to 30% of actual sales completed and your affiliate-friend has to keep track of that information.

The author works on IX Web Hosting, HostGator hosting and Yahoo Small Business Hosting.

Make Your Event Website Pop With Logos And Colors

freetrafficsystem — Sat, 20 Jun 2009 08:32:56 +0000

The logo and colors provide the face for your event and can help to build credibility. It is always a good idea to include your organization’s logo on registration forms to lend the credibility of that entity to the event itself. However, creating a separate logo for the event itself can help you convey more ideas than your company logo can on its own.

Adding your company logo to your event marketing materials like flyers, emails, invitations, registration forms, and event websites is imperative, especially when your company or organization is an industry-wide expert or a household name. For example, Zig Ziglar conferences or Yahoo! Search Marketing seminars always rely on the brand recognition of the parent company to help create notoriety and credibility for their events. Using your organization’s logo also helps to create consistency when you send registrants from your homepage to the registration form. Seeing a prominent reference to your parent organization reminds the registrant that the event is presented with the same quality and attention to detail that they have already experienced.

You should also consider creating a logo specifically for your event especially if the event has a large following and is building its own branding. It is not a bad idea to incorporate the general theme of your organization’s logo into the event-specific logo, including the colors, shapes and fonts. However, make sure to give the event logo its own identity or twist which makes it unique from your primary logo. If you need inspiration for elements to add to the event logo you can take inspiration from the properties of the event itself. Consider the event venue (located in Florida? Consider adding a palm tree.), the type of event (what golf tournament logo is complete without a club, flag or ball?), and the industry. It may seem cliché to use imagery like this but remember that you are trying to get registrants to identify with the idea of your event at a glance via the logo.

Making use of your company colors contributes to the consistency of the registration process, especially when using online registration system to run your event. A more consistent feel from the invitation to the website to the registration will make your efforts seem more coordinated and organized which makes registrants more receptive to your message. The colors you use don’t have to exactly mirror the scheme used on your parent organization’s website, try playing with a new pattern, or add another color to the scheme to make the event materials feel fresh and cutting edge. You could also consider using gradients and glass effects to further the ‘cutting-edge’ styling.

Written by Ricco Richardson
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Choosing An Effective Website Colour Combination

freetrafficsystem — Wed, 17 Jun 2009 03:18:56 +0000

An aesthetically pleasing colour scheme can make or break your website. After all, in advertising, colour accounts for 60% of advertisement’s acceptance or rejection. Therefore, colour plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your website’s colours work in harmony, while keeping the client’s identity consistent with other marketing efforts.

Quick Rules of Thumb

•Stick to 3 to 5 colours when planning a website
•When in doubt, use white for the background colour, and black for the text colour

Using Your Company’s Logo Colours

If your company already has a logo designed by a professional – great! This is the best starting point for choosing your website’s colour combination. You may choose to use the exact colours found in your logo, or even add some complimentary colours. But, it is important not to stray too far from your logo’s colour scheme in order to keep your company’s identity consistent.

Colour Defines Mood

The colours of your website are important because they can elicit different emotions from your visitors. Colours can make us happy, excited, angry or sad. Below is a list of colours along with the corresponding moods which they evoke:

Warm Colors

Red: aggressiveness, passion, strength, vitality Pink: femininity, innocence, softness, health Orange: fun, cheeriness, warm exuberance Yellow: positive thinking, sunshine, cowardice

Cool Colors

Green: tranquility, health, freshness Blue: authority, dignity, security, faithfulness
Purple: sophistication, spirituality, costliness, royalty, mystery

Neutral Colors
Brown: utility, earthiness, woodiness, subtle richness White: purity, truthfulness, being contemporary and refined Gray: somberness, authority, practicality, corporate mentality Black: seriousness, distinctiveness, boldness, being classic

Choosing a Color Scheme
Once you understand the colours and their connotations, the next step is to choose a colour scheme for your website. Below is list of different types of colour combinations:

Monochromatic colour combinations use a single color. Variations in lightness of the selected colour can be used to create the sense of different colours. Monochromatic colors go well together, producing a soothing effect, and are very easy on the eyes. The drawback however, is that, it can be difficult to highlight the most important elements on your website.

Analogous color schemes use colours that are related, but not the identical, to create visually attractive combinations. Choosing this type of colour scheme is accomplished by picking colours that are close to each other on the colour wheel. For example, a selection of blues and purples, or reds and oranges would make a good analogous combination. One colour must be picked as the dominant colour while the others are used as accents.

Complementary (or contrasting) color schemes are comprised of 2 colours that are opposite each other on the color wheel. This combination is most appealing when a warm and a cool colour are used. For example, red with green or blue work well as contrasting colours. Using one colour for your background, and its complementary color to highlight key elements will give you colour dominance and colour contrast. One word of caution: it is difficult for the human eye to focus on contrasting colours at the same time. Therefore, it is best to avoid using strong contrasts for background and text colours.

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Learn The Web Design Basics

freetrafficsystem — Tue, 16 Jun 2009 01:05:49 +0000

Let’s start from the basic…

I’m pretty aware that you can find thousands of articles on web design, but how many exactly can help you learning the basics of web design and sharpening the web design skills. Yes, you can get, but still you can get something out of world statement that may leave wondering the things. No one knows you and your web design skills better than your TL (i.e. Team Leader). So here I’ve just tried to type in my personal experience as Web Design TL in Modulesoft Solutions Pvt. Ltd. – a leading web development and design company in India.

Basics:

Basics are basics and they remain for ever as the step 1 to something big set on the top. Every individual has his/her own strategy or way to achieve the top slot, but the basics for everybody remain always same. Here follows some of the web design basics:

Graphics

Think Small:-

Technology is all about making things faster and safer and web users too are addicted such tendencies. So as web designer you should not deviate from the highway; otherwise you will be left behind in your profession and your outcome would not be considered as worthy and up to the STANDARD. I would say Thinking Smaller is the best way to deal with the point. On the one hand number of broad band users are increasing, but we should not consulate ourselves that big images won’t affect the overall performance of the site as slow pages are still point of annoyance for web users. Big images cause a page slow downloading. Here you can use small images and thus you can design a very fast loading page.

Stock Photos:-

What you like doesn’t matter to the users. I mean to explain that if you love your son a lot and put his lovely picture on your dog care site, and that won’t impress your users except your family members. You should use relevant stock photos to your business. Sometimes images say a lot instead of words and as a web designer we should not forget about this. Our negligence can cost heavier later on.

Say NO to Blinking Images:-

Banners are banners and they have different objective and on the other hand stock photos are stock photos for a website and there should not be any mess up. Research says that blinking pictures never improves your CTR (Click through Rate). Another disadvantage of using flashy images is that the image overshadows the rest of the page. As a result the visitor won’t be going deeper into the website and your client may loose more business.

Standard Layouts:-

Designing long page is not a good idea. It would be better if you keep the page length in between one scroll length of browser window. Some web designers use multiple scrollable areas in a single page. This not only create for your visitors and it keeps your visitor engaged in the whole page quickly and longer period of time as well as for the search engine ranking.

Here the discussion doesn’t end. I’ll be writing sequels to this article. Keep reading and visiting my profile. If you are interested in our web design service, then please visit our site Modulesoft.com.

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Email Autoresponders Increase Sales!

miguelcosta — Mon, 08 Jun 2009 22:34:21 +0000

An easy choice to obtain a big increase in selling online is to utilize an email autoresponder system. This speedy and fast tool gets the online email address of site visitors, by a website form. You ask the user for their first name and email in exchange for free information, or to signup for free special information. This technique, named follow-up marketing, is effective for all and fine-tunes your website into a machine that administrates the email addresses you gather and enables you to contact your prospective customers again and again, increasing the chances of finding gold.

Internet marketers place advertisements all around the net to sell and tell everyone that they are open and all set. We know that the money spent in advertising alone is already a princely sum, and must be taken back from sales in the fastest possible time, particularly for those which are displayed temporarily. You spend money in order to attract clients to your online site, and not being able to keep them because you do not have a practical way to communicate with clients, is very unproductive. Email autoresponders help solve this problem.

Benefits of getting an autoresponder include transfoming seemingly hard to find clients, into indispensable and precious clients. Having clients who regularly buy your product are not only valued for the additional income but also for the attitude of establishing your services to others. Their approval for your service can be seen though others who also utilize it. Another advantage is that autoresponders facilitate closeness between buyer and seller, a bond that will help you determine their wants and suggestions through occasional surveys sent through email or replies receivedLasting faith, confidence, and integrity is developed through informative, valuable and innovative substance you distribute.

Yet another advantage is that email autoresponders work as long as how you set them, and this provides you the option to be overall in-charge on its substance and delivery period. Continual sending of information regularly boosts your monthly profits because it renews and sustains the interest from your clientsand keeps them posted on what is happening at your website.

Autoresponders creates abrupt selling because you can directly offer complementary products or or lower prices given in a short period. These are techniques that can drive consumers to buy. The best advantage of having email autoresponders is that they are run automatically and are fast to set up. Sending personalized emails to subscribers is always a time consuming job when you have other significant things to do with your time. With an autoresponder, you only have to play with the settings once and watch the customers come in on autopilot.